Nestlé Wellness
150 Years of good food, good life
Nestlé 150th anniversary / Choose Nestlé , Choose Wellness
In 2016, on the occasion of its 150th anniversary, Nestlé launched a fully integrated and globally coordinated campaign titled “Celebrate 150 Years of Wellness.” The campaign was built around three central pillars — Eat Healthier, Move More, Live Better — and was anchored in the universal concept of family.
In Iran, the localized activation of this global campaign was implemented through BTL activities and coordinated product promotions at the Palladium Shopping Center Hypermarket in Tehran.
The store environment was designed to resemble a home setting, reinforcing the family-centered message and making the experience relatable for Iranian consumers. To further localize the campaign, the visual representation prominently featured a young Iranian family as the core audience of Nestlé.
Project Date: April 2016
Location: Tehran/ Palladium Hypermarket
Agency: Daarvag International
Client: Nestlé Iran
Art Direction & Design: Sogol Majidi
Graphic Design: Sogol Majidi, Yasaman Azodifar
Photography: Hessam Yekta
Production: Hadi Nikpour
Account Manager: Sepideh Nazari
Discipline: Advertising
Campaign Elements
Throughout the campaign, all visual assets and executions were meticulously aligned with Nestlé’s global brand identity, while carefully
integrating local cultural nuances.
Branded touchpoints and promotional items included:
Head gondolas / Product stands /Floor stickers / Mascots / Stickers
Shelf talkers
In addition, green apples were distributed as branded giveaways, each carrying a nutritional information chart.
Engagement and Educational Activities
The campaign was not limited to sales and visibility.
Medical delegates actively engaged with consumers by distributing nutritional brochures and providing guidance on healthier eating.
Alignment with Global Identity
Visitors also had the opportunity to measure their height, weight, BMI, and other health factors on-site, creating an interactive and wellness-oriented brand experience.
Every stage of the campaign — from creative visuals to consumer interactions — strictly adhered to Nestlé’s global identity guidelines, ensuring consistency with the international message of wellness, family, and better living, while reflecting the local context for stronger audience relevance.
Creating an atmosphere
reminiscent of home
The design of each activation item was carefully crafted to recreate the atmosphere of a home, with detailed elements that contributed to evoking this feeling.
