CWCN Promotion
Choose Wellness, Choose Nestlé, Brands Promotion
Eat Healthier/ Move More/ Live Better
The project “Choose Wellness, Choose Nestlé” was executed in December 2017 with the aim of promoting multiple Nestlé brands while emphasizing their role in healthy nutrition. Pure Life, Nankid, Nesquik, Coffee-Mate, Nescafé, and Fitness participated in this promotion.
Date: December 2017
Location: Iran / Tehran
Client: Nestlé Iran
Agency: Daarvag International
Art Director: Sogol Majidi
Adaptation Designer: Sogol Majidi
Copywriter: Melika Sheikhzadeh
Photographer: Hessam Yekta
Account Director: Sepideh Nazari
Production Manager: Emad Anooshiravani
In the first phase, the global key visual of the event was adapted into Persian to establish visual unity.
In the second phase, the promotional call to action—consisting of three main components: “Eat healthier, move more, and live better”—was also adapted into Persian to reinforce this coherence. These call-to-action elements, along with their bespoke icons, were featured on shelf-talkers and stand headers. The main logo, “Choose Wellness, Choose Nestlé,” was implemented as lightboxes on both sides of the product stands to enhance the impact of the message when illuminated.
Simulation
