ZEEEN
Artistically From Iran
Masion & Objet PARIS
Design draws from its roots to rise higher. At the crossroads of raw material contemporary from, a quit strength emerges. Maison & objet highlights a living design: where every piece carries the important of a story in the marketing.
Date: October 2018 to January 2019
Location: Iran / Tehran
Client: ZEEEN Shop
Art Director: Sogol Majidi
Graphic Designer: Sogol Majidi
Project Manager: Sogand Shams
In January 2019, the Zeeen brand — specialized in home décor, handcrafted items, and exclusive modern artisan products — participated in the Maison & Objet exhibition in Paris. For this participation, the brand required various digital communication materials, including invitations and related promotional assets.
In this context, my primary design focus revolved around incorporating iconic Parisian elements and integrating them with Zeeen’s distinctive and unique products.
The color palette was inspired by iconic Iranian hues, such as turquoise and royal blue, reflecting both cultural identity and the signature colors of Zeeen’s exclusive products.
ZEEEN Art Expo/ Artist Room
The Visual Identity
Based on Building shape
In the Zeeen Art exhibition section, under the titles Zeeen Artist Room and Art Expo, my design approach centered on minimalism and concise visual communication. The consistent use of the Iranian blue color helped convey the essence and core spirit of the brand, as well as the artistic identity of the showcased artworks and their creators.
The main logo and visual identity of these exhibitions were derived from a geometric abstraction of the building in which the artworks were displayed. Based on these geometric cuts, the exhibition layout templates were developed and categorized into different sections, including sculpture, accessories, kilim, carpets, and exclusive dishes.
This visual identity system was designed in a way that allowed the creation of posters, brochures, leaflets, flyers, and digital materials such as posts and stories for each exhibition.
ZEEEN Website
For the Zeeen website design, I once again emphasized clarity, simplicity, and the authenticity of visual forms to ensure the true identity of the products was effectively represented. A key part of this project was the design of icons for product categories, providing users with an intuitive navigation experience throughout the website.
Occasionals
Black Friday
Throughout the year, various graphic designs were also developed for Zeeen’s special occasions and campaigns. One of these was the Black Friday event, for which I created digital content (posts and stories) as well as multiple banners for display in the brand’s physical stores.
Occasionals
Christmas and New Year
For Christmas and New Year, considering that the brand’s primary logo features a horse — a reference to the Persian word Zeeen meaning horse saddle — I creatively transformed this horse icon into a reindeer motif. By doing so, while remaining faithful to the original brand identity, I evoked the festive spirit of the holiday season and the imagery of gift carriages.
Other themed designs were developed for cultural occasions such as Hafez Day, Nomads and Rural Heritage Day, Children’s Day, and Rumi Commemoration Day. In each of these, I remained committed to preserving the consistency of the brand’s visual identity. The use of coherent line work, concise illustrative elements, flat colors, and distinctive geometric angles all contributed to maintaining and reinforcing Zeeen’s core visual language.
