Alsace-Navette
Let yourself be driven to airport
Alsace-Navette is a company based in Strasbourg that provides passenger transportation and cargo services across various European cities, including Basel, Brussels, Baden-Baden, Stuttgart, Hahn, Strasbourg, and Frankfurt. The main focus of this project was to introduce the cities and the services offered by the company.
Date: April 2013
Location: France-Strasbourg
Client: Alsace-navette
Art Director: Sogol Majidi
Graphic Designer: Sogol Majidi
CEO: Pacha Mobasher
In the first phase, the logo was redesigned and simplified to create a more concise and coherent visual identity. This phase also included designing the company’s stationery, such as letterheads, envelopes, business cards, and corporate T-shirts.
In the next phase, a key visual was developed that incorporated the call to action “Let yourself be driven to the airport” and visual elements related to travel, emphasizing the core concept. This key visual was then expanded into billboards, posters, and similar media, which were displayed across various cities, including Strasbourg.
For the New Year and Christmas campaign, I reinforced the concept by combining travel-related elements with the names of the cities where the services were provided, using different suitcase forms to create a Christmas tree along with snowfall motifs. In another New Year artwork, I visualized the company’s cars — the primary means of service delivery — as guides pulling Santa’s sleigh, a concept that was highly appreciated by the management team.
