Nescafé Promotion Packages
Nescafé GOLD + Gifts
Nescafé GOLD + Flask ( Winter gift)
In July 2015, Nescafé Gold decided to produce limited-edition promotional packages to showcase its brand image and the culture behind it to its audience in Iran.
One of these packages consisted of a jar of Nescafé Gold plus with a branded mug offered as a winter gift, once again highlighting the travel-oriented and adventurous spirit embedded in Nescafé Gold’s brand identity.
Date: July 2015
Location: Iran / Tehran
Agency: Daarvag International
Client: Nestlé Iran
Art Director: Sogol Majidi
Graphic Designer: Sogol Majidi
Copywriter: Armita Madelat
Photographer: Hessam Yekta
For this package, I designed a small cardboard base placed beneath the Nescafé jar so that the product and the gift would be aligned and visible from the outside. I ensured the structure was positioned in a way that allowed the package to be displayed on a shelf containing various branded mugs and cups, creating a cohesive visual presentation.
Nescafé GOLD + 4 Sachet Cappuccino
“A good friend always has a good offer. Be our guest and enjoy a cup of cappuccino!”
In another packaging version — featuring a 100-gram jar of Nescafé Gold along with four complimentary cappuccino sachets — I aimed to present the products side by side with simplicity and authenticity. This promotion poster was launched with the following call to action: “A good friend always has a good offer. Be our guest and enjoy a cup of cappuccino!”
This visual composition was easily recognizable and had a significant impact on enhancing cappuccino brand awareness in Iran, a product that had been launched shortly after Nescafé Gold by Nestlé Iran.
“A good friend always has a good offer.
Be our guest and enjoy a cup of cappuccino!”
Poster Design
Nescafé GOLD + Notebook
In another promotional package, accompanied by the call to action “Write your new ideas!”, I designed a small notebook the same size as the Nescafé Gold jar, using coffee-related graphic elements and an iconic, simplified illustration of the Nescafé Gold bottle.
This package consisted of a 100-gram jar of Nescafé Gold and the notebook presented side by side. The campaign was highly successful, and nearly all available packages were sold out within just a few hours of release.
