Bockstein Coffee
Visual Identity Design
Bockstein Coffee was launched in Iran in July 2019. In developing this visual identity, my focus was on simplicity, conciseness, and communicating the message clearly to the audience, ensuring that the product’s authenticity would not be compromised by excessive visual embellishments. This approach was also aligned with the brand’s vision.
Date: July 2019
Location: Iran / Tehran
Client: Bockstein Coffee
Art Director: Sogol Majidi
Graphic Designer: Sogol Majidi
Copywriter: Sogol Majidi
The most important part of this project was adapting the logo into Persian after designing the English version. At the brand’s request, the English logo was designed to be simple, bold, and highly legible, and the Persian logo was required to reflect the same qualities.
Another key phase of the project was the development and design of a branded mug (corporate cup) that could introduce and reinforce the brand across various channels and touchpoints. It was produced in yellow, one of the brand’s corporate colors.
The color palette was selected based on the brand’s needs and approved by them. The combination of yellow and blue was chosen to convey both the warmth and morning light associated with “rise and shine,” and the pleasant bitterness of coffee expressed through blue.
Tagline
For the brand tagline, my focus was on the feeling of awakening and alertness after drinking coffee. In my view, the phrase “Rise and Shine” was the most harmonious expression with the rhythm of the brand name, and it also carried a strong and well-established presence in the audience’s mind. The same phrase was translated into Persian while preserving its distinctive rhythm.
Sachet Design
