Julius Meinl Coffee
Agrofood Fair 2007
Tehran International Exhibition Center
All about Austria
Founded in 1862, Julius meinl is one of the oldest coffee roasters in the world and an iconic Vienna coffee house brand. Juilius meinl is known for a high-quality coffees, delicious teas and providing professional coffee machines and other equipment and accessories.
Agrofood known as the largest and most famous international food, food technology and agricultural event in the Middle East ever since its first inception in 1994, Iran Agrofood is being split from 2006 into specialized sections.
Project Date: November 2007
Location: Iran / Tehran
Client: Tejarat Sharq Iranian Co./ Julius Meinl Iran
Art Direction & Design: Sogol Majidi
Graphic Design: Sogol Majidi, Yasaman Azodifar
Discipline: Advertising
In November 2007, the Austrian coffee brand Julius meinl had a booth at this exhibition in Tehran, which was intented to raise brand awareness and promote in the region.
Given the presence of the brand character -a figure wearing a distinctive hat- the man focus was placed on developing this persona.
My goal was to simplify and emphasize this character to make it stand out more clearly.
The red color, which was the brand’s corporate colors of the Austrian flag, gave a distinctive atmosphere to the created visual identity. I aimed to combine it with black and orange to create a unique and memorable composition for Julius meinl, which was then used in posters and other promotional materials.
Promotional Material
Brochures and posters
