Nestlé Cappuccino Contest
A Cup of Cappuccino, A Cup of Idea!
In the summer of 2015, Nescafé Cappuccino launched an innovative promotional campaign with the tagline “A cup of cappuccino, a cup of idea!”.
The activation was designed to connect with young audiences in a cultural district of Tehran, engaging students from several universities, including art faculties.
Concept & Execution
Participants were invited to experience Nescafé Cappuccino in a fun and interactive way:
Sampling: Each participant received a complimentary cup of Nescafé Cappuccino along with a paper cup template.
Creative Design: Students were encouraged to draw, illustrate, or design directly on the cup template, expressing their creativity.
Social Media Integration: After completing their artwork, participants
photographed their designs and uploaded them to Instagram using the official hashtag #bestcupofcappuccino, tagging the official Nescafé Cappuccino account to enter the contest.
Branded touchpoints and promotional items included:
Neon / Danglers /Floor stickers / Brochures / Wrapping paper /Tent Cards/ Poster
Shelf talkers
Project Date: Summer 2016
Location: Tehran/ Café Vorta
Client: Nestlé Iran
Agency: Daarvag International
Art Direction: Sogol Majidi
Graphic Design: Sogol Majidi, Soroush Talaei
Animation: Afshin Sohrabi, Soroush Talaei
3D: Soroush Talaei
Copywriter: Melika Sheikhzadeh
Photography: Hessam Yekta
Production: Rahman Riahi
Account Manager: Sepideh Nazari
Discipline: Advertising
Cappuccino
and Your Creative Idea!
Nescafé Cappuccino Promotion
Summer 2015
Contest Prizes
Weekly Prize: An iPod Shuffle awarded to the most creative design of the week.
Monthly Prize: An iPad Air awarded to the overall best artwork of the month.
All winning entries were selected by the Nescafé Cappuccino Iran team, ensuring authenticity and strong brand alignment.
By combining product experience, creativity, BTL/ATL activities, and
digital
participation, Nescafé Cappuccino successfully built a two-way dialogue with young consumers, reinforcing brand relevance while celebrating individuality and imagination. The tagline “A cup of cappuccino, a cup of idea!” perfectly encapsulated the campaign’s spirit — turning a simple coffee moment into a platform for creativity, cultural connection, and self-expression.
BTL & ATL Integration
From danglers and stickers to a custom neon backdrop shaped like cappuccino cups and the brand logo, as well as videos, stop-motion clips, and digital content, every element was designed in alignment with Nescafé Cappuccino’s global visual identity.
Each execution was professionally localized for the Iranian market, creating a seamless bridge between a global brand and the new generation in a culturally vibrant area of Tehran.
Designed cups:
