Localizing Global Brand Identity and Visual Presence
In October 2016, a team from Agency CBA Dubai visited Tehran, accompanied by the brand Creative Director, David Shaw to oversee the design and adaptation of the Persian Nesquik logo and the packaging design for its RTD Ready-to-Drink) products.
The project involved localizing the brand identity for the Iranian market while maintaining global brand consistency, ensuring a cohesive and appealing design for both visual and functional aspects of the logo and packaging.
Project Date: October 2016
Client: Nestlé Iran / Nestlé Dairy Global
Agency: Daarvag International
Creative Director: David Shaw
Graphic Designer: Sogol Majidi
Discipline: Branding
Harmonizing Global Brand Identity and Visual Presence
In October 2016, a team from Agency CBA visited Tehran, accompanied by the Brand Creative Director of Nestlé, David Shaw to oversee the design and adaptation of the Persian Nesquik logo and the packaging design for its RTD (Ready-to-Drink) products.
The project involved localizing the brand identity for the Iranian market while maintaining global brand consistency, ensuring a cohesive and appealing design for both visual and functional aspects of the packaging.