Nido Promotion Package
Back to School Interactive Illustrations
In September 2018, during the back-to-school season, the Nido brand decided to create limited edition lables for this occasion, a campaign executed by the CBA agency.
Through David Shaw, an old friend and the creative director of the project, I was brought on board to handle the illustrations and label design for the packaging.
Date: September 2018
Location: United Arab Emirates / Dubai
Client: Nestlé NIDO
Agency: CBA Design-Dubai
Creative Director: David Shaw
Illustrator: Sogol Majidi
Graphic Designer: Sogol Majidi
** Kids should have to be color the illustrations on the pack with color pencils or something (with their mother’s help).
Take a picture of it, send to the proper account and participate in that promotion.**
Several concept sketches were created with playful themes featuring animals, children and nature. The children’s theme being selected as the final direction.
These interactive illustrations were designed to be colored by children along with their
mothers. Photos were taken of them, shared with relevant hashtags and the campaign
yielded significant success during the back-to-school period.
