Unilever IdeaTrophy
Be Amongst Galaxy of Sparkle Brands
Unilever IdeaTrophy is an educational and innovation challenge created to engage university students and help them experience real business and marketing practices.
The competition aims to develop creative thinking, leadership and problem-solving skills, connecting academic knowledge with real industry challenges.
Participants work in teams to design strategic and marketing solutions for one of Unilever’s brands, receiving mentoring and feedback from Unilever professionals.
The process usually stages such as registration, brand challenge, workshops and mentoring sessions and a final presentation before Unilever judges.
Project Date: September 2015
Location: Iran / Tehran
Client: Unilever Iran
Agency: Daarvag International
Design, 3D & Illustration: Sogol Majidi
Copywriting: Armita Madelat
Discipline: Advertising
The program focuses on:
- Hands on learning and creativity
- Collaboration and teamwork
- Exposure to global business environments
- Opportunities for future leadership development within Unilever
At the end of the competition, teams present their ideas as a marketing or brand campaign, evaluated on creativity, feasibility , brand understanding and presentation quality.
Logo Design
The visual materials, logo, pop-up, promoter stand and flyers were designed and presented to promote the IdeaTrophy event in Tehran in multiple universities, reflecting its core identity and main call to action.
Core idea of IdeaTrophy
At Unilever, your determination and ambition can shape a brighter future in a broader world. Along this journey, you will collaborate with exceptional people and distinctive brands together, building a forward-thinking, resilient and ever-growing business.
Our shared purpose is to expand a company that truly belongs to each and every one of us.
Your efforts will always focus on reducing negative environmental impact while increasing positive influence on society.
For sharp-minded and ambitious students preparing to step into the world of work and industry, now is the time to broaden your horizons toward a bright and rewarding future Unilever- a galaxy of leading international brands – opens its doors to you, offering the chance to gain meaningful, real-world experience among some of the world’s best known companies. These experiences will empower you to shine in your future professional journey.
Flyers
Pop-up and promoter stand
